Secondary action buttons, less important text, and anything else that doesn’t need immediate attention should be presented in a secondary color. The colors shown on this page are not intended to match Pantone color standards. Secondary color: The secondary colors are used to highlight less important elements. Swatch palettes with these color values are available to download. These values have been refined to more closely match Pantone spot colors and do not coincide with the values found in Pantone Color Bridge swatch books.
On a larger color wheel than the one shown above, a mix between intermediate, secondary, and primary colors would create quaternary colors. When printing in four-color process (CMYK), use the CMYK values listed below for the secondary color formulas. Intermediate or tertiary colors are created by mixing both primary and secondary colors to form a hybrid, such as yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green. NOTE: These colors should not be used in replacement of the University's primary color palette.Īll of our secondary colors can be referenced in official Pantone swatch books when printing spot colors. Use Pantone Coated (C) swatches when printing on coated paper and Pantone Uncoated (U) swatches for uncoated stocks. Designers and vendors must refer to Pantone color swatches to ensure color accuracy when printing with spot colors. Tints of these colors may also be used for variety and color combinations. Secondary colors are best used for items that require dimension – for example, within charts, graphs and illustrations or for accents in digital applications. Our primary color palette consists of UVA Blue and UVA Orange, but sometimes secondary colors may need to be utilized. The secondary color palette helps to add variation to a design, and is to be used in combination with our primary colors. These colors should not be used in replacement of the University's primary color palette.
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